Results-oriented professional with 5+ years of Digital Marketing and a proven knowledge of campaign management, client relationship management and competitive analysis. Dedicated worker experienced in problem-solving, time management and planning. Ready to make an immediate contribution to your organization.
Open for freelance
Working on side project
Skills
I already know
I want to learn
How I can help
Creation maintenance of paid search campaigns
Consultation on overall marketing strategy
Work experience
- Create, plan, organize and implement digital media processes and best practices within the agency.
- Manage campaign performance expectations across all digital media including Google Ads, Microsoft Ads, and Programmatic Display.
- Own and manage campaign delivery roadmap of optimization, ensuring campaigns are driving results, ROI and cross-channel alignment.
- Maintain positive relationships with direct media partners while staying up to date on vendor capabilities, costs, media kits, and creative options and technology.
- Monitor media campaigns via third-party ad serving software, having daily, weekly and/or monthly campaign performance meetings internally and reporting results to client.
- Utilize digital resource tools and other available resources during campaign plan development.
- Execute plans and report on campaign performance and effectiveness ensuring accurate reporting.
- Develop and maintain campaign documents, including budgets, creative specs, plan outlines, and best practices.
- Monitor campaign deliverables, timelines, budgets and results to ensure the client goals are met.
- Prepare and lead client calls to discuss campaign performance, interpretation of data, and actionable plans based on findings.
- Research new media trends that are most effective at target audiences.
- Provide high level of account service to clients with effective communication, timely responses to requests, and proactive solution of potential issues.
Technologies:
- Work alongside offline Integrated media planning and buying teams to provide digital insight for objectives and strategies applied to overall client media plan
- Research, plan, execute and manage performance reporting and analysis/optimization efforts for digital media campaigns that may include most or all of the following: Digital Display (both rich and standard executions), Online Radio, Video, Mobile Display
- Work alongside paid search and SEO teams to manage internal communications, performance reporting and budget allocation for assigned accounts
- Oversee and train assistant level employees for the support-level work they perform and also help guide their overall growth and development
- Presented recommendations, POVs and select analyses to clients and Account Service personnel as well as performance reporting delivered and presented to client on regular basis, often weekly
- For all assigned accounts, manage client media billing approval and invoice reconciliations;
- Issue IATB documents for client approval and insertion orders
Technologies:
